William Hill

William Hill announces partnership with Ever Adventure

Casino giant William Hill is currently working with Ever Adventure, the company who run online casino Slotser, with the aim of developing several new games. Both companies have high hopes that using gamification features will help to create a range of entertaining products that will appeal more to casual online casino players.

Ever Adventure and Slotser Casino

Casino operator Ever Adventure, based in the Isle of Man and London, runs Slotser using its own custom casino platform. The online casino’s roster of proprietary and third-party games has grown steadily since the company was established in 2014. Ever Adventure have teamed up with software development companies Microgaming and Eyecon, and content by NetEnt is also in the pipeline.

Josh Morris, a previous commercial director of Virgin Games, is the CEO of Ever Adventure. He outlined how vital it is for online casinos to meet the demands of an ever-changing market: “This is a really exciting partnership for Ever Adventure and we firmly believe that our product roadmap in the year ahead will take casino engagement into new territory. In an increasingly mobile casino market, the ability to adapt to evolving consumer habits and to excite customers in new ways, is more important now than ever.”

The new partnership

William Hill are currently developing new casino products that Ever Adventure will introduce through Slotser, which will also be soft launched through William Hill’s Affiliated United platform in summer 2016. If successful, development will be accelerated later in the year.

Managing Director for Online at William Hill, Crispin Neiboer, said, “We are constantly exploring new ways to appeal to a wider audience in the casino market and we feel that this partnership will help us along this path. This deal plays to both our strengths and we are looking forward to discovering new ways to connect with the casual player”.

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