Casumo is internationally renowned for its award winning online casino, and now they’ve gone one step further by signing a 3-year partnership deal with The SSE Arena in Wembley. The deal will provide Casumo casino with a whole new demographic, access to 700,000 fans of music, comedy, TV and sport.
As part of the deal, Casumo will have a presence on internal and external screens, and develop activations at selected events throughout the three year period to engage fans. On top of this, there will be social media opportunities presented to the casino through The SSE Arena’s channels.
At the launch of the partnership, the Vice President of AEG Global Partnerships (who negotiated the deal) said: “Casumo’s products are designed to create stand-out moments and this is what fans at The SSE Arena, Wembley have been enjoying for over 70 years.
“The partnership will give Casumo access to some of the most engaged fans in the country and we’re very excited to be partnering with a brand who shares our ethos of creating unforgettable experiences.”
This type of partnership shows just how integrated online casinos are becoming in the UK, and a lot of people will be excited to see this grow. Online casinos are looking away from providing just some games for their customers to enjoy. They are now turning to the likes of The SSE Arena to provide an in-depth entertainment experience, helping them to even further replicate the atmosphere found in a land-based casino that you can find in Las Vegas.
Greg Tatton-Brown, the market manager for Casumo in the UK said: “At Casumo we quickly understood that it is not only about having great casino games, but also about the environment in which those are played. Our product is designed to optimise for happiness, create thrilling moments and make people smile – similar to the experience that The SSE Arena, Wembley delivers.”
Casumo joins the likes of SSE, Heineken, Cocoa-Cola, StubHub and AXS as SSE arena partners.